Publishers: Publishers are the places that produce the
magazines before they are even distributed. For example, in the UK we
have 4 large publishers - Conde Nast, EMAP Bauer, IPC and Nat Mag. But in
America there could be much more publishers since that is mainly where
all the music is created. A publisher's role is to be in charge of the
way a magazine is designed and the content from the editors. They are in
charge of advertisement as well and what sort of adverts will be
included. They come up with ideas on how certain magazines should be
distributed and how many issues there will be. Hence, if it will be a
monthly issue or a weekly issue. It is up to them.
Distribution Networks: This is an extension on the publishers role. They manage the magazine from the beginning to the end. From the idea of the magazine to the newsstand where the magazine is showcased, which is distributed by lorries all over the area. Magazines are mainly sold in supermarkets like Sainsburys and newsagents; even WHSmiths.
Sale or Return: This is the policy that if copies of magazines are not sold, they would have to be returned to the publisher and the shop owner will not be charged. Therefore, it is an advantage for the shop owner as they won't be charged, although it is an disadvantage to the distributor as they see it as wasteful, especially to the environment since a lot of paper is used.
Direct Distribution: This is the method where magazines are just given out for free. They are mainly given to you directly in busy areas like train stations. Another word for Direct Distribution is 'Freemiums' ,as the customer is receiving it for free however the magazine is paid for by advertisements.
Subscriptions: In magazines, there could be a subscription slip where you can get discounts on the magazine. This is mostly aimed at regular customers who are interested in the magazine. They receive the magazines in the post or an electronic device before the issue actually comes out in shops.
E-Mags (Online Magazines): E-Mags are electronic versions of a hard-copy magazine. These can be used on tablets as an app or a website. They include the same thing a normal magazine would have like page numbers, you can turn the page by sliding and includes adverts too. Most E-Mags are free.
Apps: Since hard-copy magazines aren't that popular anymore; most magazines have created an app for smartphones and tablets which include all the content a normal, physical magazine would have. Most of these apps are free.
Electronic Brand Extension; This means that they have social media networks like Facebook and Instagram. This shows all the information and can help to notify readers what is going on regularly since majority of the population uses social media.
Distribution Networks: This is an extension on the publishers role. They manage the magazine from the beginning to the end. From the idea of the magazine to the newsstand where the magazine is showcased, which is distributed by lorries all over the area. Magazines are mainly sold in supermarkets like Sainsburys and newsagents; even WHSmiths.
Sale or Return: This is the policy that if copies of magazines are not sold, they would have to be returned to the publisher and the shop owner will not be charged. Therefore, it is an advantage for the shop owner as they won't be charged, although it is an disadvantage to the distributor as they see it as wasteful, especially to the environment since a lot of paper is used.
Direct Distribution: This is the method where magazines are just given out for free. They are mainly given to you directly in busy areas like train stations. Another word for Direct Distribution is 'Freemiums' ,as the customer is receiving it for free however the magazine is paid for by advertisements.
Subscriptions: In magazines, there could be a subscription slip where you can get discounts on the magazine. This is mostly aimed at regular customers who are interested in the magazine. They receive the magazines in the post or an electronic device before the issue actually comes out in shops.
E-Mags (Online Magazines): E-Mags are electronic versions of a hard-copy magazine. These can be used on tablets as an app or a website. They include the same thing a normal magazine would have like page numbers, you can turn the page by sliding and includes adverts too. Most E-Mags are free.
Apps: Since hard-copy magazines aren't that popular anymore; most magazines have created an app for smartphones and tablets which include all the content a normal, physical magazine would have. Most of these apps are free.
Electronic Brand Extension; This means that they have social media networks like Facebook and Instagram. This shows all the information and can help to notify readers what is going on regularly since majority of the population uses social media.
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